Head to head
E*TRADE vs Fidelity
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
50/100 | 54/100Higher score | |
|---|---|---|
| Category rank | #4 | #3 |
| Confidence | High confidence | High confidence |
| External Reputation | 58 | 34 |
| AI Authority | 16 | 77 |
| Web Authority | 66 | 45 |
| Expert Assessment | 69 | 68 |
| TOP10 User Score | — | — |
| Pricing | $0 per online US-listed stock/ETF trade; options $0.65 per contract · free tier: $0 online commissions on US-listed stocks, ETFs, mutual funds and options; $0 exercise and assignment; $0 US Treasury auction and online secondary Treasury trades; no subscription tiers | USD 0 per online stock or ETF trade · free tier: No account fees and no minimums to open a retail brokerage account including IRAs; $0 stock/ETF commissions; Fidelity Go advisory fee $0 under $25,000 |
| Pricing model | Usage-based | Commission-free trading with per-contract, per-bond and percentage advisory fees |
| Best for | US-based self-directed long-term investors buying US-listed stocks, ETFs, no-transaction-fee mutual funds and Treasuries who trade infrequently, avoid margin, and want brokerage plus FDIC-insured banking in one place. | Long-term, buy-and-hold US investors building a core portfolio of stocks, ETFs and index funds who want zero holding cost, zero minimums, low-cost online bond access and the option to add a robo or human advisor later without changing institutions. |
| Avoid if | You borrow on margin, trade OTC or foreign securities frequently, are based outside the US, expect to switch brokers soon (the $75 transfer-out applies), or need reliably responsive human support during account problems. | You are an active or professional options trader who needs platform reliability in fast markets, you anticipate large or deadline-sensitive outbound transfers and withdrawals, you rely mainly on rep-assisted bond trading, or you cannot complete smartphone-based identity verification. |
| Markets | Retail self-directed investors, Active traders, Long-term buy-and-hold investors, Employee stock plan participants | Retail investors, Retirement savers, High-net-worth / private wealth |
| Founded | — | — |
| Headquarters | — | 245 Summer Street, Boston, MA 02210-1133, USA |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.