Head to head
Mailchimp vs Brevo
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
56/100Higher score | 52/100 | |
|---|---|---|
| Category rank | #2 | #6 |
| Confidence | High confidence | High confidence |
| External Reputation | 86 | 88 |
| AI Authority | 47 | 29 |
| Web Authority | 18 | 18 |
| Expert Assessment | 61 | 63 |
| TOP10 User Score | — | — |
| Pricing | Essentials displayed at $13.00/mo for 12 months (promotional first-year rate; ongoing rack rate not published on the retrieved page) · free tier: Free plan at $0/month: 250 contacts, 500 sends/month, 250 daily send limit, 1 audience, 1 seat, limited templates, basic reporting; exceeding 250 contacts holds sending. 14-day trial on Essentials/Standard (up to 100 emails without payment info); 1-month Premium trial via sales. | Not published — Starter tier prices render client-side and were not retrievable from the vendor pricing page · free tier: Free forever, no credit card needed; up to 300 emails per day after account approval for sending, and transactional email API/SMTP included |
| Pricing model | Subscription (contact-tiered) with Pay As You Go credit option | Subscription (volume-based) with pay-as-you-go credit option |
| Best for | Small businesses and non-profits sending straightforward newsletters to a stable list under roughly 10,000 contacts, who value template quality, brand familiarity and a wide integration catalogue, and will monitor contact counts each cycle to avoid overages. | SMBs, solopreneurs and developers who send moderate email volume to a large list and want marketing, transactional email and a light CRM under one bill — especially GDPR-conscious European buyers and low-frequency senders who benefit from volume-based and no-expiry PAYG pricing. |
| Avoid if | You are an e-commerce operator needing revenue-first automation, run large unsubscribed contact archives you would be billed for, need multi-step automation on a budget, require fast expert human support, or cannot survive an out-of-hours suspension given compliance reviews run Mon–Fri 9am–5pm EST only. | You depend on same-day sending (approval gate plus suspension reports), need a dedicated IP or hands-on deliverability help without paying Enterprise, want phone support or multiple seats on a small budget, are landing-page-heavy, or require a published contractible price before procurement. |
| Markets | SMB, Mid-Market, Non-profit | SMB, Solopreneurs, Agencies, Enterprise |
| Founded | — | — |
| Headquarters | 675 Ponce De Leon Ave, Atlanta, United States | — |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.