Head to head
Mailchimp vs MailerLite
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
56/100Higher score | 55/100 | |
|---|---|---|
| Category rank | #2 | #5 |
| Confidence | High confidence | High confidence |
| External Reputation | 86 | 89 |
| AI Authority | 47 | 38 |
| Web Authority | 18 | 18 |
| Expert Assessment | 61 | 63 |
| TOP10 User Score | — | — |
| Pricing | Essentials displayed at $13.00/mo for 12 months (promotional first-year rate; ongoing rack rate not published on the retrieved page) · free tier: Free plan at $0/month: 250 contacts, 500 sends/month, 250 daily send limit, 1 audience, 1 seat, limited templates, basic reporting; exceeding 250 contacts holds sending. 14-day trial on Essentials/Standard (up to 100 emails without payment info); 1-month Premium trial via sales. | Comfort from $12/month · free tier: Free $0: up to 250 subscribers, 2 seats, 2,500 monthly emails, 3 active automations (max 5 steps), 1 website, 1 landing page, 3 forms, all 3 email editors, community support only |
| Pricing model | Subscription (contact-tiered) with Pay As You Go credit option | Subscription (tiered by active subscriber count) with Freemium tier |
| Best for | Small businesses and non-profits sending straightforward newsletters to a stable list under roughly 10,000 contacts, who value template quality, brand familiarity and a wide integration catalogue, and will monitor contact counts each cycle to avoid overages. | Creators, authors, solopreneurs and small teams under roughly 5,000 subscribers with clean opt-in lists who want newsletters, automations, a site or landing page and commission-free product/booking sales on one affordable bill. |
| Avoid if | You are an e-commerce operator needing revenue-first automation, run large unsubscribed contact archives you would be billed for, need multi-step automation on a budget, require fast expert human support, or cannot survive an out-of-hours suspension given compliance reviews run Mon–Fri 9am–5pm EST only. | Your list was bought, scraped or inherited, you cannot survive a sudden sending suspension, you want to prepay annually before a proven send, you need marketing plus transactional email in one contract, or you need deep automation logic beyond 100 steps. |
| Markets | SMB, Mid-Market, Non-profit | Solopreneurs, SMB, Creators, E-commerce, Agencies, Enterprise (200K+ subscribers), Nonprofits |
| Founded | — | — |
| Headquarters | 675 Ponce De Leon Ave, Atlanta, United States | San Francisco, CA, US (per BBB profile for MailerLite, Inc.) |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.