Head to head
Mixpanel vs Amplitude Feature Experimentation
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
60/100Higher score | 49/100 | |
|---|---|---|
| Category rank | #1 | #9 |
| Confidence | High confidence | High confidence |
| External Reputation | 83 | 62 |
| AI Authority | 62 | 17 |
| Web Authority | 18 | 49 |
| Expert Assessment | 67 | 73 |
| TOP10 User Score | — | — |
| Pricing | Growth headline is "Starts at $0" (first 1M events free for plans purchased after February 2025); the on-page calculator in the captured state showed $120/month billed yearly vs $140 monthly at the 18M slider point · free tier: Free forever, no credit card and no trial: unlimited seats, up to 1M events/month, 10K session replays/month, up to 1k MEU/month for experiments, up to 10 active feature flags, funnels and retention, 5 saved reports per seat, 30-day replay retention, 24/5 email and Slack community support; cohorts cannot be saved and lookup tables, custom properties and permissions are excluded | Plus: "Starts at $0" — first 2M events/month free, credit card required, scales to 70M events · free tier: Free plan: 2M events/month forever, no credit card required, includes limited experiments, Guides & Surveys and 10K monthly session replays |
| Pricing model | Usage-based (event volume) with Free, Growth and quote-only Enterprise tiers | Freemium with custom event-based pricing and paid add-ons |
| Best for | Software and product teams under roughly 1M events/month who want a permanent free tier with unlimited seats, and small-to-mid product teams (the vendor's stated Growth profile is under 50 employees) with at least one owner of a disciplined tracking plan who also want experimentation and session replay from the same vendor. | Mid-market product and engineering teams already committed to Amplitude analytics whose main need is safe flag-gated releases plus a small number of high-value experiments measured against existing event data — and who will negotiate experimentation add-ons into the initial contract. |
| Avoid if | You have high event volume without instrumentation discipline, no engineering capacity to own a tracking plan, are a B2B company that cannot commit to Group Analytics up front, need hand-held onboarding or 24/7 support below Enterprise, or require a firm published price before speaking to sales. | You are a high-velocity CRO team running many simultaneous tests, a marketing-led team wanting no-code page testing (that is the separate Web Experimentation SKU), a buyer needing budget certainty before a sales call, or you need bandits and holdout groups as standard rather than add-ons. |
| Markets | Startups, SMB, Mid-market, Enterprise, Product and software teams | Mid-Market, Enterprise, Startups, Product & Engineering teams |
| Founded | — | — |
| Headquarters | — | — |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.