Mixpanel

Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.

• Mixpanel, Inc.31 Aug 2026
• G231 Aug 2026
• Capterra31 Aug 2026
• Mixpanel Community31 Aug 2026
• RecurDash31 Aug 2026

Description

Mixpanel is an event-based product analytics platform combining product and web analytics, session replay, experimentation, feature flags and metric trees, billed on monthly event volume across all projects in an organisation. The vendor claims more than 29,000 companies use it, including Workday, Pinterest, LG and Rakuten Viber. It targets software and product teams, with a permanent free tier for under 1M events/month, a Growth plan aimed at teams under 50 employees, and an Enterprise tier for large teams needing governance, SSO/SCIM and dedicated support.

Category

Product Analytics

Products

Product Analytics (Insights, Funnels, Retention, Flows), Web and Mobile Analytics, Session Replay, Experimentation, Feature Flags, Metric Trees, Data Pipelines, Group Analytics, Mixpanel Agent / MCP server / Mixpanel Headless

Markets

Startups, SMB, Mid-market, Enterprise, Product and software teams

Integrations

Segment, mParticle, Slack, Warehouse connectors, Cloud storage buckets (via Data Pipelines), Ingestion/Export/Query APIs, OpenFeature provider, Flutter SDK (Android/iOS/macOS), Third-party feature flag providers, MCP server

Pricing

Growth headline is "Starts at $0" (first 1M events free for plans purchased after February 2025); the on-page calculator in the captured state showed $120/month billed yearly vs $140 monthly at the 18M slider point · free tier: Free forever, no credit card and no trial: unlimited seats, up to 1M events/month, 10K session replays/month, up to 1k MEU/month for experiments, up to 10 active feature flags, funnels and retention, 5 saved reports per seat, 30-day replay retention, 24/5 email and Slack community support; cohorts cannot be saved and lookup tables, custom properties and permissions are excluded pricing page ↗

Regulatory

Vendor pricing page lists GDPR, CCPA and native SOC 2 Type II compliance with US or EU data residency, project-level roles and permissions, user privacy APIs and audit log across all tiers. Reserved to higher tiers: SAML SSO and SCIM, sensitive data classification and protection, compartmentalised data access, HIPAA compliance tools and customisable retention. "HIPAA compliance tools" is a feature listing, not confirmation that a BAA is included — confirm with the vendor. Terms of Use include a vendor IP indemnity in favour of the customer.

Official website

https://mixpanel.com ↗

Last verified

31 Aug 2026

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