Head to head
Okta Customer Identity Cloud vs Auth0
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
55/100 | 56/100Higher score | |
|---|---|---|
| Category rank | #2 | #1 |
| Confidence | Medium confidence | Medium confidence |
| External Reputation | 78 | 70 |
| AI Authority | 49 | 55 |
| Web Authority | 23 | 31 |
| Expert Assessment | 64 | 62 |
| TOP10 User Score | — | — |
| Pricing | B2C Essentials from $35/month (500 MAU); B2B Essentials from $150/month (500 MAU) · free tier: $0/mo, no credit card, up to 25,000 monthly active users, 1 custom domain, passwordless, unlimited social connections, 5 Organizations, basic attack protection, community support, 1 Enterprise Connection, self-service SSO and SCIM; separately a 30-day free trial on Okta Customer Identity | From $35/month (B2C Essentials at 500 MAUs); B2B Essentials starts at $150/month at 500 MAUs · free tier: $0/month for up to 25,000 MAUs (B2C and B2B), 1 custom domain (card verification), passwordless, unlimited social connections, 5 Organizations, 1 Enterprise Connection, self-service SSO and SCIM, community support; no credit card to sign up |
| Pricing model | Subscription (MAU-based tiers) plus sales-led custom | Subscription (tiered by Monthly Active Users, with add-ons) |
| Best for | Product and engineering teams under ~25,000 MAU who want to ship customer login fast on the free tier, and B2B SaaS vendors needing multi-tenant Organizations, enterprise SSO and SCIM without building federation themselves. | Development teams under roughly 10,000 MAUs, or B2B SaaS vendors needing Organizations plus a handful of SAML connections who can absorb $150–$2,400/month; also regulated buyers willing to buy at Enterprise for the 99.99% SLA, HIPAA/BAA and FAPI profile. |
| Avoid if | You run a high-volume, low-ARPU consumer app where MAU pricing plus next-tier-up billing decouples cost from revenue, you need multi-year budget certainty, you only need basic login/logout, or you want to self-host. | You run a high-MAU consumer platform (above ~30,000 B2C MAUs pricing is sales-only), you are a cost-sensitive startup on a steep growth curve exposed to the next-tier-up billing rule, you need predictable spend forecasting, or you are a B2C buyer needing enterprise SAML connections below the Enterprise tier. |
| Markets | Startups, SMB, B2B SaaS, Enterprise | SMB, Startups, B2B SaaS, Enterprise |
| Founded | — | — |
| Headquarters | — | — |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.