Head to head
Otterly.AI vs Semrush
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
46/100Higher score | 45/100 | |
|---|---|---|
| Category rank | #3 | #5 |
| Confidence | Medium confidence | High confidence |
| External Reputation | — | — |
| AI Authority | 68 | 55 |
| Web Authority | 9 | 25 |
| Expert Assessment | 60 | 55 |
| TOP10 User Score | — | — |
| Pricing | USD $29/month (Lite, 15 search prompts; $25/month effective on annual) · free tier: Free trial for new users (length and card requirement not published); several free supporting tools (AI keyword research, AI Referral Traffic, Query Fan Out, GEO Content Check, AI Crawler Simulation) | From $139.95/month for SEO Classic entry tier (third-party aggregator, NOT vendor-verified) · free tier: Not verified this session — no free-plan or trial terms were confirmed |
| Pricing model | Subscription | Subscription (tiered) with separately priced per-domain add-on |
| Best for | EU-based SME marketing teams and small-to-mid agencies that want daily AI-visibility tracking on the ChatGPT / AI Overviews / Perplexity / Copilot cluster, value unlimited seats and per-client workspaces, and can operate within 100–400 prompts. | Agencies and in-house teams that need multi-project keyword tracking with historical data, can use API access, and have procurement capacity to negotiate an annual or multi-year contract. |
| Avoid if | Your priority engines are Gemini, Google AI Mode or Claude (all paid add-ons, Claude at up to $4,400/year), you are a global brand with many product lines and languages, you need a vendor-level SOC 2 or ISO 27001 attestation or strict EU-only residency, or your procurement requires verified third-party rating evidence. | You are a solo operator or small team tracking several domains (the per-domain AI Visibility add-on compounds), you need month-to-month flexibility given the concentration of billing and cancellation complaint channels, or you have more than three collaborators and no budget for per-seat expansion. |
| Markets | SMB, Mid-market, Agencies, Enterprise | Agencies, SMB, Enterprise, In-house marketing teams |
| Founded | — | — |
| Headquarters | Persenbeug, Austria | Boston, Massachusetts, United States (per BBB profile) |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.