Head to head
Perpetua vs ActiveCampaign
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
41/100 | 55/100Higher score | |
|---|---|---|
| Category rank | #13 | #5 |
| Confidence | High confidence | High confidence |
| External Reputation | 61 | 66 |
| AI Authority | 8 | 51 |
| Web Authority | 42 | 38 |
| Expert Assessment | 57 | 63 |
| TOP10 User Score | — | — |
| Pricing | $695/month (Essentials, up to 10k monthly ad spend) · free tier: None advertised on the pricing page; CTAs are 'Get Started' and 'Book a Demo' | USD $15.00 per month (Starter, vendor-supplied figure published on G2) · free tier: 14-day free trial ("Try it free for 14 days" per vendor homepage); no free plan verified |
| Pricing model | Subscription plus percentage of ad spend on higher tier | Subscription |
| Best for | Agencies and brands whose client accounts each spend well above $10k/month on Amazon or Walmart, that want goal-based automation plus hourly Marketing Stream optimization, and that have procurement or legal capacity to negotiate termination and renewal terms in writing before signing. | SMBs and agencies with roughly 500–25,000 contacts that want marketing automation, CRM and email/SMS/WhatsApp messaging in one system and will actually build branching automations rather than simple broadcasts. |
| Avoid if | You manage sub-$10k/month accounts where a $695 floor eats a double-digit share of media, need month-to-month flexibility to churn client accounts mid-term, require granular manual and placement-level control, or cannot accept a fee tied to media spend. | You need frictionless self-service cancellation, predictable refunds, a fully published price at higher contact volumes, guaranteed support SLAs on lower tiers, or only simple newsletter sending. |
| Markets | Brands, Agencies, Enterprise, SMB | SMB, Mid-Market, Agencies |
| Founded | — | — |
| Headquarters | 36 Maplewood Ave, Portsmouth, NH 03801, United States | Chicago, Illinois, United States (1 N. Dearborn, 5th Floor) |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.