Head to head
Screaming Frog SEO Spider vs Semrush
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
50/100Higher score | 45/100 | |
|---|---|---|
| Category rank | #3 | #5 |
| Confidence | High confidence | High confidence |
| External Reputation | 73 | — |
| AI Authority | 38 | 55 |
| Web Authority | 18 | 25 |
| Expert Assessment | 66 | 55 |
| TOP10 User Score | — | — |
| Pricing | £199 per licence per year (vendor also publishes $279/year) · free tier: Free version with a 500 URL crawl limit; advanced features require a licence | From $139.95/month for SEO Classic entry tier (third-party aggregator, NOT vendor-verified) · free tier: Not verified this session — no free-plan or trial terms were confirmed |
| Pricing model | Subscription (annual per-user licence) with permanent free tier | Subscription (tiered) with separately priced per-domain add-on |
| Best for | Technical SEOs, agencies and consultants who audit many sites or run migrations, already own a rank-tracking/keyword suite, and have a modern SSD machine with RAM to spare for database storage mode. | Agencies and in-house teams that need multi-project keyword tracking with historical data, can use API access, and have procurement capacity to negotiate an annual or multi-year contract. |
| Avoid if | You are an SEO beginner wanting guided fixes, need one platform covering rank tracking and keyword research, work on low-spec non-SSD machines, require shared cloud dashboards or seat pooling, or need monthly billing and a money-back guarantee. | You are a solo operator or small team tracking several domains (the per-domain AI Visibility add-on compounds), you need month-to-month flexibility given the concentration of billing and cancellation complaint channels, or you have more than three collaborators and no budget for per-seat expansion. |
| Markets | SMB, Agencies, Freelancers/Consultants, In-house SEO teams | Agencies, SMB, Enterprise, In-house marketing teams |
| Founded | — | — |
| Headquarters | Henley-on-Thames, Oxfordshire, England | Boston, Massachusetts, United States (per BBB profile) |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.