Head to head
Semrush vs Search Atlas
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
45/100Higher score | 37/100 | |
|---|---|---|
| Category rank | #5 | #9 |
| Confidence | High confidence | High confidence |
| External Reputation | — | 70 |
| AI Authority | 55 | 0 |
| Web Authority | 25 | 23 |
| Expert Assessment | 55 | 52 |
| TOP10 User Score | — | — |
| Pricing | From $139.95/month for SEO Classic entry tier (third-party aggregator, NOT vendor-verified) · free tier: Not verified this session — no free-plan or trial terms were confirmed | Not published (vendor pricing page not retrieved; Capterra cites $99/month Starter, a third-party blog cites $79/month on annual billing — both unverified) · free tier: Free trial reportedly available per Capterra; card requirement unverified. G2 profile shows no trial information. |
| Pricing model | Subscription (tiered) with separately priced per-domain add-on | Subscription (quota/credit metered) |
| Best for | Agencies and in-house teams that need multi-project keyword tracking with historical data, can use API access, and have procurement capacity to negotiate an annual or multi-year contract. | Small agencies, solo and in-house SEOs, and content-heavy publishers who want SEO execution automated across three or more domains and can absorb a setup learning curve while policing their own invoices. |
| Avoid if | You are a solo operator or small team tracking several domains (the per-domain AI Visibility add-on compounds), you need month-to-month flexibility given the concentration of billing and cancellation complaint channels, or you have more than three collaborators and no budget for per-seat expansion. | You are an enterprise needing dependable uptime and support, cannot tolerate automated changes pushed to production sites via a tag-manager script, need context-aware AI content, or require transparent published pricing and contractual billing certainty before purchase. |
| Markets | Agencies, SMB, Enterprise, In-house marketing teams | SMB, Agencies, Publishers, In-house SEO teams |
| Founded | — | — |
| Headquarters | Boston, Massachusetts, United States (per BBB profile) | — |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.