Head to head
Setmore vs Square Online
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
53/100 | 64/100Higher score | |
|---|---|---|
| Category rank | #6 | #1 |
| Confidence | High confidence | High confidence |
| External Reputation | 87 | 77 |
| AI Authority | 33 | 40 |
| Web Authority | 16 | 86 |
| Expert Assessment | 70 | 48 |
| TOP10 User Score | — | — |
| Pricing | $12 per user/month billed monthly (Pro) · free tier: Free — $0 per user/month for up to 4 users: unlimited appointments, payments, branded Booking Page, branded mobile app, email reminders and confirmations, integrations, iOS/Android apps, team collaboration, 24/7 human support | Not published — Square Plus is paid per active location; exact per-location dollar figure not confirmed on the vendor plans page · free tier: Square Free — no monthly subscription cost; you only pay processing fees when you take a payment, with all POS modes and Square Banking included |
| Pricing model | Freemium subscription, per user per month | Freemium |
| Best for | Solo practitioners and micro-teams of up to four — barbers, tutors, coaches, therapists, tradespeople, small clinics — who need customer-facing booking with payments, want to start free, and value setup speed and low per-seat cost over configurability. | Single-location or few-location retail, food and service sellers who already use or want Square in person, need one catalogue and one payout account, and want to launch a store at zero subscription risk. |
| Avoid if | You depend on flawless two-way Google Calendar or Zoom sync, run group or multi-attendee sessions, need side-by-side multi-staff calendars, require financial or filtered service-level reporting, want conditional workflow automation, or must have published SOC 2/ISO assurance and enterprise admin controls. | You run many locations (per-location billing multiplies the cost of one website), you need deep template and brand control for a design-led DTC store, you take heavy international card volume, or you want payments decoupled from your site platform. |
| Markets | Freelancers, SMB, Mid-market, Enterprise (custom, unpriced), Service providers | SMB, Retail, Food & Beverage, Services |
| Founded | — | — |
| Headquarters | — | — |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.