Setmore

Booking-page-first appointment scheduling with payments for small teams

TOP SCORE™

53/100

#6 of 14 Scheduling & Booking

High confidence

Score breakdown

What makes up this score

External Reputation87
  • 3 independent review sources
  • 4,458 third-party reviews counted
AI Authority33
  • 1 answer engines measured
  • cross-model consistency 1
Web Authority16
  • 4 web authority signals
  • average citing-domain authority 35
Expert Assessment70
  • 100% of the category rubric covered
TOP10 User Score
  • No approved user reviews yet

Explanation

Why Setmore ranks #6

Setmore ranks #6 of 14 scheduling & booking with a TOP SCORE of 53.

The category leader scores 66, a gap of 13 points.

That is 5 points above the category average of 49.

Its strongest component is External Reputation at 87; its weakest is Web Authority at 16.

No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.

Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.

Score history

How the score has moved

6153 8.0

05010031 Aug1 Sept

External reputation

What third-party sources publish

SourcePublishedNormalisedReviewsLast checkedMethod
G24.5/59027031 Aug 2026permitted crawl
Trustpilot4.9/5983.2k31 Aug 2026permitted crawl
Capterra4.6/59295931 Aug 2026permitted crawl

AI visibility

How answer engines treat this platform

EngineMentionRecommendationCitationAvg positionQueriesMeasured
claude sonnet 5 parametric33%8%0%5.01231 Aug 2026

Web authority

Citations and independent coverage

TOP10 users

What our users report

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Company information

The facts on file

Description
Setmore is an online appointment scheduling platform built around a customizable, branded Booking Page that lets customers self-schedule and pay without calling or emailing. It bundles team calendars, email/SMS reminders, online and in-person payments (Square, Stripe, PayPal, LawPay, Tap to Pay) and a branded mobile app. It targets solo practitioners, freelancers and small service businesses, with a free tier for up to four users and a low-cost Pro plan.
Products
Setmore online scheduling (Free plan, up to 4 users), Setmore Pro (unlimited users, SMS reminders, 2-way sync, API, HIPAA/BAA), Branded Booking Page, Branded customer mobile app, Setmore Health (HIPAA compliance, Pro tier), Live Receptionist add-on ($99/month, US only), Enterprise custom booking system (unpriced)
Markets
Freelancers, SMB, Mid-market, Enterprise (custom, unpriced), Service providers
Countries
Global (Live Receptionist add-on restricted to United States)
Integrations
Google Calendar (2-way sync on Pro), Reserve with Google, Facebook 'Book Now', Instagram 'Book Now', Wix, Weebly, WordPress, Square, Stripe, PayPal, LawPay, Mailchimp, HubSpot, Google Analytics (GA4)
Pricing
$12 per user/month billed monthly (Pro) · free tier: Free — $0 per user/month for up to 4 users: unlimited appointments, payments, branded Booking Page, branded mobile app, email reminders and confirmations, integrations, iOS/Android apps, team collaboration, 24/7 human support pricing page ↗
Regulatory
HIPAA compliance with a signed BAA is a Pro-tier item only (Setmore Health); the Free tier carries no HIPAA coverage, so healthcare buyers cannot use it compliantly. No SOC 2, ISO or PCI certification is published on the pricing page. The Live Receptionist add-on is available in the US only. Payment handling is delegated to Square, Stripe, PayPal and LawPay.
Last verified
31 Aug 2026

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Head to head

Category context

  • This platform53
  • Category leader66
  • Category average49
See the full Scheduling & Booking ranking →

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