Head to head

Squarespace vs Wix

Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.

 
51/100Higher score
43/100
Category rank#4#4
ConfidenceHigh confidenceHigh confidence
External Reputation8573
AI Authority2819
Web Authority2114
Expert Assessment6061
TOP10 User Score
PricingNot published — vendor pricing page was not accessible this session; G2 lists entry-level at $18/month billed annually and third-party sources conflict ($16/$18/$19) · free tier: 14-day trial; trial sites cannot accept paymentsNot published · free tier: Not verified in this session; the vendor page references a 'premium upgrade' implying a free entry tier, but no free-plan terms were confirmed
Pricing modelSubscription (per site) plus commerce transaction and payment processing feesSubscription
Best forDesign-conscious brands and creators with shallow catalogues doing modest-to-mid volume — fashion, lifestyle, food, studios, coaches — and especially sellers of courses, memberships or video who can reach Plus (1%) or Advanced (0%) digital fees, plus service businesses blending invoices, proposals and Acuity bookings.Small-to-mid merchants who want storefront, bookings and ticketed events on one dashboard, and design-led freelancers or agencies shipping client ecommerce sites who need visual speed plus custom CSS, backend logic and GitHub when a build turns non-standard.
Avoid if You plan to stay on Basic while selling meaningfully, run a large catalogue with deep variants, multi-location inventory or B2B pricing tiers, need gateways beyond Stripe/PayPal/Square, need more than two contributors on the entry plan, or want code ownership, self-hosting and clean data portability. You need a locked-down total cost of ownership today — transaction fees and plan caps are unconfirmed, so high-volume merchants cannot model margin — or you require self-hosting, data-portability guarantees and full infrastructure control.
MarketsSMB, Creators, Service businesses, AgenciesSMB, Agencies, Freelancers, Designers
Founded
Headquarters

A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.