Amazon (marketplace channel)
Marketplace selling channel with fulfilment, not an owned storefront
Score breakdown
What makes up this score
- No usable third-party ratings
- 1 answer engines measured
- cross-model consistency 1
- 7 web authority signals
- average citing-domain authority 35
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why Amazon (marketplace channel) ranks #5
Amazon (marketplace channel) ranks #5 of 6 e-commerce platforms with a TOP SCORE of 38.
The category leader scores 65, a gap of 28 points.
That is 9 points below the category average of 47.
Its strongest component is Expert Assessment at 66; its weakest is Web Authority at 23.
No usable evidence was found for External Reputation, TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
41 → 38 ↓3.6
External reputation
What third-party sources publish
No third-party ratings have been ingested for this platform yet.
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude sonnet 5 parametric | 17% | 17% | 0% | 3.0 | 12 | 31 Aug 2026 |
Web authority
Citations and independent coverage
- Amazon.com, Inc.31 Aug 2026
- Trustpilot31 Aug 2026
- Amazon Seller Central Forums31 Aug 2026
- eStore Factory31 Aug 2026
- Enso Brands31 Aug 2026
- AMZ Prep31 Aug 2026
- Repricer31 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- Amazon's marketplace selling channel lets sellers register in Seller Central and list physical products into Amazon's existing catalogue and customer base, with fulfilment handled either by Amazon (FBA) or by the seller (FBM). Standard costs split into selling plan fees ($0.99 per item sold on Individual, $39.99/month on Professional) and category-dependent referral fees, with optional programs such as FBA and Amazon Ads adding cost. It suits sellers of physical goods who want access to demand rather than to build a site, and who can absorb a percentage commission on every order.
- Category
- E-commerce Platforms
- Products
- Individual selling plan, Professional selling plan, Fulfillment by Amazon (FBA), Fulfilled by Merchant (FBM), Amazon Ads, Amazon Business (B2B selling), Amazon Global Selling, Brand Registry brand-building tools (A+ content, digital store), Multichannel Fulfillment, Buy with Prime, Amazon Global Logistics, Customer Service by Amazon, Strategic Account Services, Revenue Calculator
- Markets
- SMB, Brands, Enterprise, B2B, Cross-border sellers
- Countries
- United States (Amazon.com store verified), 100+ countries and regions reachable via FBA/Global Selling
- Integrations
- Selling Partner apps and APIs (Professional plan), Amazon Ads, Amazon Business, Amazon Global Selling, Buy with Prime, Multichannel Fulfillment, Amazon Currency Converter
- Pricing
- $0.99 per item sold (Individual plan) · free tier: None; the Individual plan has no monthly fee but charges $0.99 per item sold pricing page ↗
- Regulatory
- No regulatory or licensing facts were verified in this session. A third-party roundup reports the Business Solutions Agreement was updated in February 2026 with an 'Agent Policy' governing automation, but the BSA text itself was not retrieved, so this is unconfirmed. Antitrust and consumer-protection matters were not verified and are deliberately omitted.
- Official website
- https://sell.amazon.com ↗
- Last verified
- 31 Aug 2026
Compare
Head to head
Category context
- This platform38
- Category leader65
- Category average47
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