Head to head
Amazon (marketplace channel) vs BigCommerce
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
38/100 | 56/100Higher score | |
|---|---|---|
| Category rank | #5 | #3 |
| Confidence | Medium confidence | High confidence |
| External Reputation | — | 80 |
| AI Authority | 32 | 50 |
| Web Authority | 23 | 21 |
| Expert Assessment | 66 | 65 |
| TOP10 User Score | — | — |
| Pricing | $0.99 per item sold (Individual plan) · free tier: None; the Individual plan has no monthly fee but charges $0.99 per item sold | Core $39/mo monthly or $29/mo billed annually · free tier: Free trial offered on the vendor pricing page; length not stated on the vendor page (a third-party source says 15 days, unconfirmed). No permanent free plan. |
| Pricing model | Subscription plus per-sale commission (referral fees), with usage-based optional programs | Subscription with GMV caps plus percentage payment fee |
| Best for | Sellers of physical products in mid-to-low referral-fee categories (Computers and Consumer Electronics 8%, Automotive 12%) shifting more than roughly 40 units a month, especially Brand Registry-enrolled brands that want to buy fulfilment and demand rather than build a site. | Multi-channel merchants doing roughly $150K–$2M a year who want a feature-complete hosted platform without stacking paid apps, and who can route all payments through one of the 21 Embedded Payment Providers so the Open Payment Provider Fee is genuinely zero. |
| Avoid if | You need an owned store with your own domain, checkout and customer list, sell thin-margin low-ASP units hit by the $0.30 minimum rule, operate in a punitive fee category, depend on responsive human support during onboarding, or could not survive a sudden single-channel account freeze. | You are committed to a payment processor outside the Embedded list (a Core merchant then pays 2.0% of GMV to BigCommerce on top of processing), you are very early-stage or thin-margin, your tax/shipping/marketplace volume inflates GMV against real revenue, your sales are volatile or declining (downgrades are gated by trailing-12-month GMV), or you need customer-specific B2B price lists without an enterprise budget. |
| Markets | SMB, Brands, Enterprise, B2B, Cross-border sellers | SMB, Mid-market, Enterprise, B2B, Agencies, Multi-channel retail |
| Founded | — | — |
| Headquarters | — | Austin, Texas, United States (per BBB profile for BigCommerce, Inc.) |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.