Score breakdown
What makes up this score
- 2 independent review sources
- 1,723 third-party reviews counted
- 2 answer engines measured
- cross-model consistency 0.95
- 13 web authority signals
- average citing-domain authority 35
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why Klaviyo ranks #3
Klaviyo ranks #3 of 8 email marketing with a TOP SCORE of 56.
The category leader scores 60, a gap of 4 points.
That is 2 points above the category average of 54.
Its strongest component is External Reputation at 63; its weakest is Web Authority at 35.
No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
54 → 56 ↑1.4
External reputation
What third-party sources publish
| Source | Published | Normalised | Reviews | Last checked | Method |
|---|---|---|---|---|---|
| G2 ↗ | 4.6/5 | 92 | 1.4k | 31 Aug 2026 | permitted crawl |
| Trustpilot ↗ | 1.7/5 | 34 | 367 | 31 Aug 2026 | permitted crawl |
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude sonnet 5 grounded | 56% | 56% | 11% | 1.6 | 9 | 8 Oct 2026 |
| claude sonnet 5 parametric | 67% | 50% | 0% | 3.1 | 12 | 31 Aug 2026 |
| claude sonnet 5 parametric | 50% | 50% | 0% | 2.7 | 12 | 31 Aug 2026 |
Web authority
Citations and independent coverage
- MailCon31 Aug 2026
- Klaviyo Help Center31 Aug 2026
- EmailToolTester31 Aug 2026
- Omnisend31 Aug 2026
- Charle Agency31 Aug 2026
- SendX31 Aug 2026
- Trustpilot31 Aug 2026
- G231 Aug 2026
- Klaviyo31 Aug 2026
- Klaviyo Help Center31 Aug 2026
- Klaviyo Community31 Aug 2026
- Klaviyo31 Aug 2026
- Klaviyo31 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- Klaviyo is an email and SMS marketing platform built on a customer-data layer aimed at B2C and ecommerce brands, ingesting store data from Shopify, Magento or custom implementations to power segmentation and lifecycle flows. It is billed on active profiles rather than sends, and the company claims more than 157,000 businesses use it. It suits growth-focused ecommerce teams with disciplined list hygiene and someone accountable for lifecycle marketing.
- Category
- Email Marketing
- Products
- Email campaigns and automated flows, SMS/MMS marketing, Mobile push and WhatsApp (Email + Mobile plan), Klaviyo Reviews (paid add-on), Marketing Analytics (paid add-on), Advanced KDP data layer
- Markets
- SMB, Mid-Market, Ecommerce brands, Agencies
- Integrations
- Shopify, Magento, Custom store implementations, Data warehouse sync (Advanced KDP)
- Pricing
- From $20/month (Email plan, 251–500 active profiles) — provisional, third-party sourced · free tier: Up to 250 active profiles, 500 email sends and 150 SMS/MMS credits per month; email support for the first 60 days only pricing page ↗
- Regulatory
- No compliance or corporate facts were verified in this session — no primary source was retrieved on SOC 2, ISO 27001, GDPR/DPA terms, TCPA posture for SMS, corporate status or regulatory action. Treat compliance posture as unverified pending a second pass.
- Official website
- https://www.klaviyo.com ↗
- Last verified
- 31 Aug 2026
Compare
Head to head
Category context
- This platform56
- Category leader60
- Category average54
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