Head to head
Klaviyo vs ActiveCampaign
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
55/100Higher score | 51/100 | |
|---|---|---|
| Category rank | #3 | #5 |
| Confidence | High confidence | High confidence |
| External Reputation | 63 | 66 |
| AI Authority | 57 | 51 |
| Web Authority | 35 | 38 |
| Expert Assessment | 62 | 39 |
| TOP10 User Score | — | — |
| Pricing | From $20/month (Email plan, 251–500 active profiles) — provisional, third-party sourced · free tier: Up to 250 active profiles, 500 email sends and 150 SMS/MMS credits per month; email support for the first 60 days only | USD $15.00 per month (Starter, vendor-supplied figure published on G2) · free tier: 14-day free trial ("Try it free for 14 days" per vendor homepage); no free plan verified |
| Pricing model | Subscription (tiered on active profiles) plus paid add-ons | Subscription |
| Best for | Established Shopify, Magento or custom-store ecommerce brands with high revenue per subscriber and disciplined list hygiene, who will use deep store-data segmentation to earn back a premium, variable bill. | SMBs and agencies with roughly 500–25,000 contacts that want marketing automation, CRM and email/SMS/WhatsApp messaging in one system and will actually build branching automations rather than simple broadcasts. |
| Avoid if | You need a fixed, predictable budget, run a large low-engagement or non-opted-in list, send high-volume batch campaigns against a cap, are a non-ecommerce B2B or newsletter sender, or need responsive human support at entry-level spend. | You need frictionless self-service cancellation, predictable refunds, a fully published price at higher contact volumes, guaranteed support SLAs on lower tiers, or only simple newsletter sending. |
| Markets | SMB, Mid-Market, Ecommerce brands, Agencies | SMB, Mid-Market, Agencies |
| Founded | — | — |
| Headquarters | — | Chicago, Illinois, United States (1 N. Dearborn, 5th Floor) |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.