Head to head
Act! CRM vs Pipedrive
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
36/100 | 60/100Higher score | |
|---|---|---|
| Category rank | #5 | #3 |
| Confidence | High confidence | High confidence |
| External Reputation | 71 | 82 |
| AI Authority | 6 | 56 |
| Web Authority | 11 | 21 |
| Expert Assessment | 48 | 75 |
| TOP10 User Score | — | — |
| Pricing | USD $30/user/month (Act! Advantage Standard, billed annually) · free tier: 14-day free trial, no credit card required; no permanent free plan | US$14/seat/month billed annually (US$168 per seat/year) — Lite · free tier: None — 14-day free trial only, no credit card required |
| Pricing model | Subscription (per user per month, billed annually) with metered add-ons | Subscription |
| Best for | Small businesses and solo operators of roughly 1-25 seats that need deep, highly customizable contact history plus bundled email marketing at a low per-seat price, especially insurance, financial services or manufacturing firms wanting custom industry tables, and existing Act! desktop customers with large legacy databases or a genuine on-premises requirement. | Small to mid-sized B2B sales teams that want a visual pipeline live in days without an admin or implementation partner, and whose needs are met by the Growth or Premium tier. |
| Avoid if | Your workflow depends on rock-solid Outlook/email synchronization, you need month-to-month flexibility or the ability to scale seats down freely, you expect phone support included at the base price, or you require published enterprise pricing and a verified uptime SLA. | You are an enterprise buyer needing deep security certification and scale references, need marketing automation, project delivery or visitor identification inside the base price, or have heavy data-export and call-notes-portability requirements. |
| Markets | SMB, Solo operators, Small teams (1-25 seats), Insurance, Financial services, Manufacturing | SMB, Mid-market, Agencies |
| Founded | 1987 | — |
| Headquarters | Scottsdale, Arizona, United States | — |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.