Act! CRM
SMB CRM with built-in email marketing and desktop option
Score breakdown
What makes up this score
- 2 independent review sources
- 938 third-party reviews counted
- 1 answer engines measured
- cross-model consistency 1
- 2 web authority signals
- average citing-domain authority 35
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why Act! CRM ranks #5
Act! CRM ranks #5 of 6 crm platforms with a TOP SCORE of 36.
The category leader scores 65, a gap of 29 points.
That is 12 points below the category average of 48.
Its strongest component is External Reputation at 71; its weakest is AI Authority at 6.
No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
47 → 36 ↓11.4
External reputation
What third-party sources publish
| Source | Published | Normalised | Reviews | Last checked | Method |
|---|---|---|---|---|---|
| Trustpilot ↗ | 3.2/5 | 64 | 19 | 31 Aug 2026 | permitted crawl |
| Capterra ↗ | 3.9/5 | 78 | 919 | 31 Aug 2026 | permitted crawl |
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude sonnet 5 parametric | 0% | 0% | 0% | — | 12 | 31 Aug 2026 |
Web authority
Citations and independent coverage
- Capterra31 Aug 2026
- Trustpilot31 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- Act! is a small-business CRM sold as Act! Advantage (cloud, three published tiers plus an unpriced Enterprise Engagement tier) and Act! Premium Desktop (on-premises, $40/user/mo). It combines contact and interaction tracking with bundled email marketing, quoting/payments, forms, surveys and website chat, and the vendor says it has served SMBs for 38 years. It targets solo operators and small teams, with vendor-designated verticals in insurance, financial services and manufacturing.
- Category
- CRM Platforms
- Founded
- 1987
- Headquarters
- Scottsdale, Arizona, United States
- Products
- Act! Advantage Standard (cloud), Act! Advantage Professional (cloud), Act! Advantage Ultimate (cloud), Act! Advantage Enterprise Engagement (private hosting, price not published), Act! Premium Desktop (on-premises), Act! Email Marketing Plus (standalone), Act! Marketing Automation (standalone), Act! Pro (perpetual licence)
- Markets
- SMB, Solo operators, Small teams (1-25 seats), Insurance, Financial services, Manufacturing
- Countries
- United States, United Kingdom
- Integrations
- Microsoft Office 365, Gmail, Microsoft Outlook (email/calendar sync), Accounting integration (Professional tier and above), Desktop Sync add-on, API (required for marketing features on self-hosted Desktop)
- Pricing
- USD $30/user/month (Act! Advantage Standard, billed annually) · free tier: 14-day free trial, no credit card required; no permanent free plan pricing page ↗
- Regulatory
- Act! LLC is headquartered at 8800 North Gainey Center #250, Scottsdale, United States. The vendor publishes a SOC compliance page, a security/privacy whitepaper and a vulnerability disclosure policy from the pricing page footer, but the SOC page was not retrieved in this session so no report type, scope or date is confirmed. An Anti-Spam policy applies with suspension or termination and no refund for the remaining term; ACH authorizations remain in effect until revoked with five business days' notice; Act! Pro perpetual licences carry no refunds. On termination, cloud data is retained and available on request for 90 days only.
- Official website
- https://www.act.com/ ↗
- Last verified
- 31 Aug 2026
Compare
Head to head
Category context
- This platform36
- Category leader65
- Category average48
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