Head to head
BigCommerce vs Wix
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
56/100Higher score | 43/100 | |
|---|---|---|
| Category rank | #3 | #4 |
| Confidence | High confidence | High confidence |
| External Reputation | 80 | 73 |
| AI Authority | 50 | 19 |
| Web Authority | 21 | 14 |
| Expert Assessment | 65 | 61 |
| TOP10 User Score | — | — |
| Pricing | Core $39/mo monthly or $29/mo billed annually · free tier: Free trial offered on the vendor pricing page; length not stated on the vendor page (a third-party source says 15 days, unconfirmed). No permanent free plan. | Not published · free tier: Not verified in this session; the vendor page references a 'premium upgrade' implying a free entry tier, but no free-plan terms were confirmed |
| Pricing model | Subscription with GMV caps plus percentage payment fee | Subscription |
| Best for | Multi-channel merchants doing roughly $150K–$2M a year who want a feature-complete hosted platform without stacking paid apps, and who can route all payments through one of the 21 Embedded Payment Providers so the Open Payment Provider Fee is genuinely zero. | Small-to-mid merchants who want storefront, bookings and ticketed events on one dashboard, and design-led freelancers or agencies shipping client ecommerce sites who need visual speed plus custom CSS, backend logic and GitHub when a build turns non-standard. |
| Avoid if | You are committed to a payment processor outside the Embedded list (a Core merchant then pays 2.0% of GMV to BigCommerce on top of processing), you are very early-stage or thin-margin, your tax/shipping/marketplace volume inflates GMV against real revenue, your sales are volatile or declining (downgrades are gated by trailing-12-month GMV), or you need customer-specific B2B price lists without an enterprise budget. | You need a locked-down total cost of ownership today — transaction fees and plan caps are unconfirmed, so high-volume merchants cannot model margin — or you require self-hosting, data-portability guarantees and full infrastructure control. |
| Markets | SMB, Mid-market, Enterprise, B2B, Agencies, Multi-channel retail | SMB, Agencies, Freelancers, Designers |
| Founded | — | — |
| Headquarters | Austin, Texas, United States (per BBB profile for BigCommerce, Inc.) | — |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.