Head to head
Constant Contact vs ActiveCampaign
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
41/100 | 51/100Higher score | |
|---|---|---|
| Category rank | #8 | #5 |
| Confidence | High confidence | High confidence |
| External Reputation | 82 | 66 |
| AI Authority | 5 | 51 |
| Web Authority | 9 | 38 |
| Expert Assessment | 60 | 39 |
| TOP10 User Score | — | — |
| Pricing | $12/mo (Lite, monthly) or $10.20/mo billed annually, at 500 contacts · free tier: Free trial, no credit card required; 30-day money-back guarantee. A permanent free plan was not verified on the vendor site. | USD $15.00 per month (Starter, vendor-supplied figure published on G2) · free tier: 14-day free trial ("Try it free for 14 days" per vendor homepage); no free plan verified |
| Pricing model | Subscription (contact-count tiered, with add-ons and per-email overage) | Subscription |
| Best for | US-based small businesses, nonprofits, associations, churches, real estate agents and event organisers that want email plus social and event registration in one place, value phone and 1:1 onboarding support over deep automation, and have a list small enough that contact-tier pricing stays modest. | SMBs and agencies with roughly 500–25,000 contacts that want marketing automation, CRM and email/SMS/WhatsApp messaging in one system and will actually build branching automations rather than simple broadcasts. |
| Avoid if | You are outside the US and want SMS, need real automation or segmentation on the cheapest plan, hold a large list you email infrequently, need 5+ accounts with a published comparable price, or expect inbox/deliverability preview included rather than as a recurring $10 add-on. | You need frictionless self-service cancellation, predictable refunds, a fully published price at higher contact volumes, guaranteed support SLAs on lower tiers, or only simple newsletter sending. |
| Markets | SMB, Nonprofit, Agencies, Multi-location teams, Higher education, Real estate, State & local government, Franchises | SMB, Mid-Market, Agencies |
| Founded | — | — |
| Headquarters | Waltham, Massachusetts, United States | Chicago, Illinois, United States (1 N. Dearborn, 5th Floor) |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.