Head to head
Constant Contact vs Klaviyo
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
41/100 | 56/100Higher score | |
|---|---|---|
| Category rank | #8 | #3 |
| Confidence | High confidence | High confidence |
| External Reputation | 82 | 63 |
| AI Authority | 5 | 57 |
| Web Authority | 9 | 35 |
| Expert Assessment | 60 | 70 |
| TOP10 User Score | — | — |
| Pricing | $12/mo (Lite, monthly) or $10.20/mo billed annually, at 500 contacts · free tier: Free trial, no credit card required; 30-day money-back guarantee. A permanent free plan was not verified on the vendor site. | From $20/month (Email plan, 251–500 active profiles) — provisional, third-party sourced · free tier: Up to 250 active profiles, 500 email sends and 150 SMS/MMS credits per month; email support for the first 60 days only |
| Pricing model | Subscription (contact-count tiered, with add-ons and per-email overage) | Subscription (tiered on active profiles) plus paid add-ons |
| Best for | US-based small businesses, nonprofits, associations, churches, real estate agents and event organisers that want email plus social and event registration in one place, value phone and 1:1 onboarding support over deep automation, and have a list small enough that contact-tier pricing stays modest. | Established Shopify, Magento or custom-store ecommerce brands with high revenue per subscriber and disciplined list hygiene, who will use deep store-data segmentation to earn back a premium, variable bill. |
| Avoid if | You are outside the US and want SMS, need real automation or segmentation on the cheapest plan, hold a large list you email infrequently, need 5+ accounts with a published comparable price, or expect inbox/deliverability preview included rather than as a recurring $10 add-on. | You need a fixed, predictable budget, run a large low-engagement or non-opted-in list, send high-volume batch campaigns against a cap, are a non-ecommerce B2B or newsletter sender, or need responsive human support at entry-level spend. |
| Markets | SMB, Nonprofit, Agencies, Multi-location teams, Higher education, Real estate, State & local government, Franchises | SMB, Mid-Market, Ecommerce brands, Agencies |
| Founded | — | — |
| Headquarters | Waltham, Massachusetts, United States | — |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.