Head to head
Creatio vs Act! CRM
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
25/100 | 36/100Higher score | |
|---|---|---|
| Category rank | #6 | #5 |
| Confidence | Medium confidence | High confidence |
| External Reputation | — | 71 |
| AI Authority | 9 | 6 |
| Web Authority | 18 | 11 |
| Expert Assessment | 61 | 48 |
| TOP10 User Score | — | — |
| Pricing | Not published — the vendor pricing page returned no per-user prices or currency figures when fetched (table rendered client-side) · free tier: Free trial exists, governed by a published Free Trial Terms & Conditions PDF; trial length not stated on retrieved pages. No free plan. | USD $30/user/month (Act! Advantage Standard, billed annually) · free tier: 14-day free trial, no credit card required; no permanent free plan |
| Pricing model | Subscription (per named licence, three plans with resource caps; storage add-ons purchasable) | Subscription (per user per month, billed annually) with metered add-ons |
| Best for | Mid-market and enterprise organisations — especially in banking, credit unions, insurance, telecom and business services — with genuinely complex, high-volume processes that want CRM and workflow automation on one engine, can fund an internal no-code/platform owner, and may need on-premise or data-residency control. | Small businesses and solo operators of roughly 1-25 seats that need deep, highly customizable contact history plus bundled email marketing at a low per-seat price, especially insurance, financial services or manufacturing firms wanting custom industry tables, and existing Act! desktop customers with large legacy databases or a genuine on-premises requirement. |
| Avoid if | You are a small team wanting to sign up with a card today, need high API throughput on the cheapest plan, have more than 50 roles while budgeting for Growth, will not staff an internal platform owner, or require a published star rating and review volume before purchase. | Your workflow depends on rock-solid Outlook/email synchronization, you need month-to-month flexibility or the ability to scale seats down freely, you expect phone support included at the base price, or you require published enterprise pricing and a verified uptime SLA. |
| Markets | Mid-market, Enterprise, Regulated industries (banking, credit unions, insurance), Telecommunications, Business Services, Retail, Transportation | SMB, Solo operators, Small teams (1-25 seats), Insurance, Financial services, Manufacturing |
| Founded | — | 1987 |
| Headquarters | — | Scottsdale, Arizona, United States |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.