Head to head
MailerLite vs ActiveCampaign
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
55/100Higher score | 51/100 | |
|---|---|---|
| Category rank | #5 | #5 |
| Confidence | High confidence | High confidence |
| External Reputation | 89 | 66 |
| AI Authority | 38 | 51 |
| Web Authority | 18 | 38 |
| Expert Assessment | 63 | 39 |
| TOP10 User Score | — | — |
| Pricing | Comfort from $12/month · free tier: Free $0: up to 250 subscribers, 2 seats, 2,500 monthly emails, 3 active automations (max 5 steps), 1 website, 1 landing page, 3 forms, all 3 email editors, community support only | USD $15.00 per month (Starter, vendor-supplied figure published on G2) · free tier: 14-day free trial ("Try it free for 14 days" per vendor homepage); no free plan verified |
| Pricing model | Subscription (tiered by active subscriber count) with Freemium tier | Subscription |
| Best for | Creators, authors, solopreneurs and small teams under roughly 5,000 subscribers with clean opt-in lists who want newsletters, automations, a site or landing page and commission-free product/booking sales on one affordable bill. | SMBs and agencies with roughly 500–25,000 contacts that want marketing automation, CRM and email/SMS/WhatsApp messaging in one system and will actually build branching automations rather than simple broadcasts. |
| Avoid if | Your list was bought, scraped or inherited, you cannot survive a sudden sending suspension, you want to prepay annually before a proven send, you need marketing plus transactional email in one contract, or you need deep automation logic beyond 100 steps. | You need frictionless self-service cancellation, predictable refunds, a fully published price at higher contact volumes, guaranteed support SLAs on lower tiers, or only simple newsletter sending. |
| Markets | Solopreneurs, SMB, Creators, E-commerce, Agencies, Enterprise (200K+ subscribers), Nonprofits | SMB, Mid-Market, Agencies |
| Founded | — | — |
| Headquarters | San Francisco, CA, US (per BBB profile for MailerLite, Inc.) | Chicago, Illinois, United States (1 N. Dearborn, 5th Floor) |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.