Head to head
Shape vs Act-On
Both platforms are scored with the same methodology and the same category rubric. Nothing on this page is influenced by advertising.
45/100Higher score | 44/100 | |
|---|---|---|
| Category rank | #9 | #10 |
| Confidence | High confidence | High confidence |
| External Reputation | 75 | 78 |
| AI Authority | 5 | 0 |
| Web Authority | 45 | 39 |
| Expert Assessment | 50 | 59 |
| TOP10 User Score | — | — |
| Pricing | Not published · free tier: One client free on the Budget Management platform, plus free ADI with a managed data warehouse and 8 campaign-level views | USD $900/month (Professional, at the calculator's 2,500 active-contacts default; USD and GBP toggles available) · free tier: None — no free tier and no free trial published |
| Pricing model | Subscription (spend-based tiering) | Subscription (usage-based on monthly "Active Contacts", annual commitment required) |
| Best for | Agencies whose expensive, specific problem is budget pacing across many PPC accounts — especially those currently using spreadsheets and scripts, wanting many seats without per-seat cost, and with an analytics function that will exploit the BigQuery/API layer. | Mid-market B2B marketing teams of roughly 5-50 marketers with a large database but a much smaller monthly mailing audience, already running Salesforce, Dynamics, SugarCRM or NetSuite, whose core need is email, landing pages and lead scoring with hands-on vendor support. |
| Avoid if | You are buying a full paid-advertising management platform (bidding, creative, audiences, campaign launch), need polished design-flexible client reporting or near-real-time data out of the box, cannot commit without a published price, or want Shape as an independent vendor with its own roadmap. | You are a small business or solo marketer, you mail your entire database every month (which erases the active-contacts saving), you need a bundled all-in price rather than six chargeable add-ons, you need sophisticated ad-platform attribution or advanced landing-page design, or you cannot commit to a 12-month contract. |
| Markets | Agencies, SMB, Mid-Market, Enterprise, Multilocation brands, Media companies | Mid-market, SMB (limited fit), Enterprise |
| Founded | — | 2008 |
| Headquarters | Bend, Oregon, United States | Portland, Oregon, United States |
A higher TOP SCORE means more of the evidence favours that platform on this methodology — it is not a recommendation, and it does not account for your specific requirements. Advertisers are never declared the winner of a comparison.