Gusto
US payroll, benefits and HR in one subscription
Score breakdown
What makes up this score
- 1 independent review sources
- 12,848 third-party reviews counted
- 1 answer engines measured
- cross-model consistency 1
- 7 web authority signals
- average citing-domain authority 35
- 100% of the category rubric covered
- No approved user reviews yet
Explanation
Why Gusto ranks #3
Gusto ranks #3 of 9 payroll & eor with a TOP SCORE of 62.
The category leader scores 70, a gap of 7 points.
That is 11 points above the category average of 52.
Its strongest component is External Reputation at 92; its weakest is Web Authority at 23.
No usable evidence was found for TOP10 User Score, so that weight was redistributed across the components that are evidenced.
Generated from the recorded evidence behind this score, not from editorial opinion. How scoring works.
Score history
How the score has moved
60 → 62 ↑2.5
External reputation
What third-party sources publish
| Source | Published | Normalised | Reviews | Last checked | Method |
|---|---|---|---|---|---|
| G2 ↗ | 4.6/5 | 92 | 12.8k | 31 Aug 2026 | permitted crawl |
AI visibility
How answer engines treat this platform
| Engine | Mention | Recommendation | Citation | Avg position | Queries | Measured |
|---|---|---|---|---|---|---|
| claude sonnet 5 parametric | 67% | 67% | 0% | 1.1 | 12 | 31 Aug 2026 |
Web authority
Citations and independent coverage
- G231 Aug 2026
- Trustpilot31 Aug 2026
- SpotSaaS31 Aug 2026
- Workstream31 Aug 2026
- Software Finder31 Aug 2026
- Tech.co31 Aug 2026
- People Managing People31 Aug 2026
TOP10 users
What our users report
No published reviews yet. Reviews are moderated before they appear and are never removed at a business's request.
Company information
The facts on file
- Description
- Gusto is a cloud payroll and HR platform for US small and mid-sized businesses, bundling full-service payroll with automatic federal, state and local tax filing, health benefits, 401(k) and light HR tooling. It is positioned for employers with straightforward payroll who want self-service setup speed, plus a contractor-only tier for businesses with no W-2 employees. Vendor self-reported scale claims conflict between 200,000 and 300,000 businesses served and are unaudited.
- Category
- Payroll & EOR
- Headquarters
- Denver, Colorado, USA (offices also in San Francisco and New York)
- Products
- Contractor Only plan, Solo plan (single-source, unconfirmed), Simple payroll plan, Plus plan, Premium plan, Health benefits administration, 401(k) and 529 savings offerings, Time tracking (add-on), HR support modules (add-on)
- Markets
- SMB, Mid-Market, Contractor-heavy businesses
- Countries
- United States
- Integrations
- QuickBooks, Xero, TSheets, Homebase, Clover, Shopify, Expensify
- Pricing
- Reported at USD $35/month + $6 per contractor (Contractor Only) — not vendor-verified · free tier: None published or verified pricing page ↗
- Regulatory
- Not verified. No primary-source evidence was found this session for money transmitter licensing, SOC 2 attestation, IRS authorised e-file provider status or state tax agent registrations; the only security reference is a third-party opinion describing safeguards as 'robust'. No compliance claim should be published without direct verification.
- Official website
- https://gusto.com ↗
- Last verified
- 31 Aug 2026
Compare
Head to head
Category context
- This platform62
- Category leader70
- Category average52
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